DirectRecruit pushes the potential of direct mail recruiting. We've applied the Katon Partners expertise in one-to-one marketing to the proven processes of direct response mail to get better results, faster, while lowering your cost per hire. When you work with Katon Partners, your mail strategy will be:
- Targeted: Utilizing Katon's PowerSource database, your message will be delivered to the appropriately sized audience of qualified candidates in a specifically designated geographic or drive-time area, tapping both active and passive candidates. Katon Partners keeps its data scrubbed, updated and accurate so you don't waste time or money on "cards to nowhere." Best of all, our suppression process eliminates your existing employees from the search.
- Fast: Katon Partners prides itself on turnaround times of less than two days, whether it's 1,000 or 100,000 pieces, on most mail projects, from receipt of artwork and copy. Our PowerSource database and in-house production teams and technology allow you to execute mail projects more quickly than you could place a newspaper ad.
- Personalized: From the first, our mailers begin building an exceptional relationship, greeting a candidate as "Dear John," not as "Dear Nurse." Professional, attractive materials with compelling calls to action are the norm. Candidates will get to know you–and know precisely what you have to offer.
- Turnkey: We manage all the data. We track all the responses. Our consistent reporting lets you know it's working. Plus, we handle postage, mailing and every other detail, for a truly turnkey experience.
And our optional cross-channel marketing extends the relationship through other points of contact. This marketing technique makes it easy to measure response rates, giving you solid insight into the effectiveness of your message. What's more, cross channel marketing tracks individual candidates who visit a personalized website–giving us a key method to turn an interest into a hire.
And you can multiply your results by adding optional embedded cross channel marketing.
Push your message out to the best-qualified candidates today: Find out more with Katon Partners.
