A Michigan health system had critical needs for PTs and OTs. Katon Partners executed a campaign that yielded 3 hires and built a pipeline of interested candidates.
Situation
- Client had openings for PTs and OTs
Katon Solution
- Strategy developed to target every PT within a 30-mile radius and every OT within 40 miles
- Integrated campaign consisting of 3,682 DirectRecruit™ mailers followed up with 2,328 TeleRecruit™ calls
Results
- 180 interested candidates sourced
- 3 hires made to date
- $61 cost-per-sourced candidate
- $3,636 cost-per-hire to date
- Several candidates currently at interview
- Pipeline of candidates to meet future needs
“Partnering with Katon Partners on our recruitment campaign was a great success. We have expanded our applicant pool tremendously and have a great resource to pool from for future openings. Our campaign was successful due to great detail and communication from Katon Partners.”
Program Coordinator – Client“I am so impressed with Katon's quick turn-around on projects. We encourage every client to partner with Katon. Every client who does has amazing hiring results of qualified candidates.”
Account Executive – Agency
