A health system in Michigan had extensive needs for Rad Techs. Katon Partners executed a campaign that resulted in 5 hires.
Situation
- Client had openings for Rad Techs throughout the Radiology Department
- Critical needs for MRI and CT Techs
Katon Solution
- Strategy developed to target every Rad Tech within a 50-mile radius
- Integrated campaign consisting of 5,000 DirectRecruit™ mailers followed up with 3,200 TeleRecruit™ calls
Results
- 199 interested candidates sourced
- 5 hires made to date
- $72 cost-per-sourced candidate
- $2,885 cost-per-hire to date
The client was extremely happy with the results of this campaign. Not only did they fill their critical MRI and CT openings, but they also met and hired candidates that were a fit for other areas throughout the Radiology Department.
“The campaign was very successful. I think we ran out of positions (a good thing). Certainly this has been the most effective means of recruiting techs that I have ever participated in.”
Director of Radiology – Health System“Katon Partners’ Direct-to-Candidate solutions really came through for my client. I felt very comfortable knowing they were on the job.”
Client Director – Agency
