A hospital in Memphis had critical needs for Registered Nurses. Its agency engaged Katon Partners to execute a Recruitment Marketing campaign to generate interest for an Open House event.
Situation
- Drive attendance to an Open House career event
- Schedule phone appointments with candidates unable to attend the Open House
- Build a pipeline of candidates to meet future hiring needs to account for growth and turnover
Katon Solution
- Strategy developed to target every RN within a 6-mile radius of the facility
- Integrated campaign consisting of 3,000 DirectRecruit™ mailers followed up with 2,000 TeleRecruit™ calls
Results
- 3 hires made
- 3 candidates currently in the interview process
- 132 scheduled candidate pre-screen calls
- 38 RSVPs confirmed
- 5.6% interest rate
- $52.35 cost-per-sourced candidate
- $2,966.66 cost-per-hire
“What I liked about using the TeleRecruit/DM campaign is they really sought out to understand the customer's need and in the DM card, captured the essence of our environment.”
Nurse Recruiter – Hospital“Katon Partners provides a product – TeleRecruit – that offers employers out-of-the-box solutions and hard, fast results. My client was thrilled with the number of nurses that they received from both the direct mail and the TeleRecruit portion of the project.”
Sr. Account Executive – Agency
