Case Studies

A medical center in central Florida had immediate needs for Registered Nurses. Katon Partners executed a campaign that sourced 75 candidates.

Situation

  • Client had openings for RNs throughout various departments
  • Open House event held to begin the process of establishing relationships with local RNs

Katon Solution

  • Strategy developed to target every RN within a 15-mile radius of the facility
  • Integrated campaign consisting of 2,000 DirectRecruit™ mailers followed up with 1,200 TeleRecruit™ calls

Results

  • 31 RSVPs confirmed
  • 44 additional interested candidates sourced
  • 6 hires made
  • $72 cost-per-sourced candidate
  • $900 cost-per-hire
  • Additional candidates currently in interview
Florida